Gordon Alphonso

Retail Operations Leader | Data & Reporting Analyst
| E-Commerce & Project Coordinator

Welcome to my professional profile! I am a retail and operations leader with 14 years of cross-functional experience in retail management, data analytics, operations and project administration. At IKEA Kuwait, I successfully led the highest revenue-generating department, enhancing performance and implementing data-driven for better decision-making. My expertise lies in analyzing KPIs, customer experiences, and developing high-performing teams. Proficient in Excel, SharePoint, Adobe Suite, and e-commerce content, I am dedicated to delivering exceptional commercial performance through structured execution and a people-first approach.

EXPERIENCE

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Sales Team Leader

@ IKEA - Al Homaizi Ltd.

2020 - Present

Led the store’s highest revenue department, a 26% sales share while managing a team of 14 co-workers. Acted as Shopkeeper, overseeing operations, KPIs, and enhancing customer experience. Drove a +5% annual growth across two commercial areas, maintaining a positive sales index year-to-date through structured follow-ups. Designed a sales performance dashboard coworker-level tracking of high-ticket sales, providing actionable insights to management. Collaborated with Visual Merchandising to optimize layouts and improve range presentation, boosting add sales. Coordinated with Logistics, VM, and Customer Service for effective campaign readiness and replenishment.

Sr. Catalog Associate

@Amazon.in

2012 - 2014

As a Catalog Associate, I have successfully created and optimized product listings for Amazon across major retail categories. I ensured metadata accuracy, SEO alignment, and catalog completeness during launch rollouts. Additionally, I conducted quality audits and implemented corrective actions for content improvement while training new associates on Amazon systems productivity targets. My role also involved delivering dashboards reports to track team KPIs, accuracy, and productivity.

Project Administrator

@SSH Design

2016 - 2020

As a Project Administrator, I effectively controlled project documentation workflows, including drawings, RFIs, submittals, and approvals. I managed SharePoint access, ensuring appropriate confidentiality levels and permissions for all project stakeholders. I coordinated with engineering teams for document review, distribution, and reporting, while also preparing weekly and monthly logs, trackers, and status reports for consultants and RE teams. Additionally, I verified material samples and ensured their proper routing to the relevant engineering disciplines.

Training Manager

@TutorVista Pvt. Ltd

2009 - 2012

As a Training Manager, I developed comprehensive training modules focused on sales processes, communication and customer service. I conducted thorough competency assessments skill-gap analyses to enhance team productivity. Additionally, I detailed Management Information System (MIS) reports and dashboards to effectively track team performance. My role also involved supporting organizational transitions, particularly following the acquisition by Pearson Group, ensuring a smooth integration process.